We do not offer independent specializations in this program. The specialization for the students is provided by the courses offered in the optional professional module (compulsory professional knowledge courses), from which they can choose the professional subjects according to their interests.

• Marketing to enter international markets
• Applied marketing strategy
• Brand strategy – international branding
• Supply-chain marketing
• Trade and shopper marketing
• Integrated marketing communications
• Creative communication planning

Students who have completed the Masters degree in Marketing and will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience, will be able to:

• Manage medium and large enterprises, complex organizational units
• Perform comprehensive economic functions in business organizations
• Plan and manage complex management processes
• Manage resources both in domestic and international, multicultural environments

Job opportunities exist in the following positions at Hungarian and foreign SMEs, multinational corporations and international organizations:

• International trade (procurement) manager
• Market researcher and market analyst
• International marketing strategic planner
• International marketing consultant
• Brand manager
• Marketing controller