Budapest Business University

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Marketing, MSc

Programme objective

The aim of this programme is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.

Those students for whom we can accept a minimum of 60 relevant credits from their bachelor studies have the chance to complete their master’s programme in just two semesters.

We do not offer independent specializations in this program. The specialization for the students is provided by the courses offered in the optional professional module (compulsory professional knowledge courses), from which they can choose the professional subjects according to their interests.

  • Marketing to enter international markets
  • Applied marketing strategy
  • Brand strategy – international branding
  • Supply-chain marketing
  • Trade and shopper marketing
  • Integrated marketing communications
  • Creative communication planning

Students who have completed the Masters degree in Marketing and will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience, will be able to:

  • Manage medium and large enterprises, complex organizational units
  • Perform comprehensive economic functions in business organizations
  • Plan and manage complex management processes
  • Manage resources both in domestic and international, multicultural environments

Job opportunities exist in the following positions at Hungarian and foreign SMEs, multinational corporations and international organizations:

  • International trade (procurement) manager
  • Market researcher and market analyst
  • International marketing strategic planner
  • International marketing consultant
  • Brand manager
  • Marketing controller

The table below lists the courses during the four semesters of the MSc in Marketing programme. It also indicates how many ECTS credits you receive upon the completion of that specific course.

Course ECTS credits
Economic and Social Sciences Module:
Modern Economic Theories 3
Holistic Marketing 6
Corporate Governance 6
Mathematical Statistics 6
Management of Value-Creating Processes 3
Decision Theory and Methodology 3
Marketing module:
Environmental and Market Analysis 3
Applied Marketing Research 6
Integrated Marketing Communication 6
Economic and Competition Law 3
Consumers and Buyers Behaviour, Consumer Sociology 6
Brand Strategy – Brand Management 3
Sales and Corporate Operating Practices 6
Marketing Planning 3
Strategic Digital Marketing 3
Innovative Solutions in Marketing Communication 3
Limited choice professional elective subjects:
Business Relationship Management 3
E-commerce 3
Personal Branding 3
Consumer Protection, Consumption Psychology 6
Creative Communication Planning 3
Online and Offline Solutions for Small Business Marketing 3
Advanced Social Media Marketing 6
Organisation and Management Theory 3
Service-Oriented Marketing 3
Trade and Shopper Marketing 3
Project Management Skills 3
Regional Development and Marketing 3
Marketing International Market Entry 3
Public Relations and Strategic Communication 6
Elective subjects (unlimited choice):
Business Language Environment 1 3
Business Language Environment 2 3
elective course (unlimited choice) 3
Other Requirements:
Master Thesis 15
Course ECTS
Economic and Social Sciences Module:
Modern Economic Theories 3
Holistic Marketing 6
Corporate Governance 6
Mathematical Statistics 6
Management of Value-Creating Processes 3
Decision Theory and Methodology 3
Marketing module:
Environmental and Market Analysis 3
Applied Marketing Research 6
Integrated Marketing Communication 6
Economic and Competition Law 3
Consumers and Buyers Behaviour, Consumer Sociology 6
Brand Strategy – Brand Management 3
Sales and Corporate Operating Practices 6
Marketing Planning 3
Strategic Digital Marketing 3
Innovative Solutions in Marketing Communication 3
Limited choice professional elective subjects:
Business Relationship Management 3
E-commerce 3
Personal Branding 3
Consumer Protection, Consumption Psychology 6
Creative Communication Planning 3
Online and Offline Solutions for Small Business Marketing 3
Advanced Social Media Marketing 6
Organisation and Management Theory 3
Service-Oriented Marketing 3
Trade and Shopper Marketing 3
Project Management Skills 3
Regional Development and Marketing 3
Marketing International Market Entry 3
Public Relations and Strategic Communication 6
Elective subjects (unlimited choice):
Business Language Environment 1 3
Business Language Environment 2 3
elective course (unlimited choice) 3
Other Requirements:
Master Thesis 15

For non-EU students: 3,000 EUR per semester

For EU students: 650,000 Hungarian Forint per semester

For non-EU students:
30 June 2025

For EU and visa-free countries:
30 July 2025

Start of study
September 2025

Study location
Budapest, Hungary

Faculty
Faculty of International Management and Business, see on map

Duration
2 years (4 semesters)

Study language
English

Title of the qualification on the diploma
Economist in Marketing

Programme level
Master’s programme (MSc)

Entry qualification
Undergraduate diploma (or higher)

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