Budapest University of Economics and Business

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Commerce and
Marketing, BSc

About the programme

Marketing services represent a continuously growing, multi-trillion-dollar industry, with continuous demand for expertise generated by ever-changing consumer and spending habits, the rise of digitalisation, and the advancement of artificial intelligence.

The Commerce and Marketing BSc has a long-standing tradition of providing market-leading expertise in the fields of marketing, commerce, and logistics education, introducing students to market and consumer behaviour, sales organisation, and the world of branding and advertising. With up-to-date business knowledge, professional expertise, and practical skills, our BSc will prepare you to engage in demand-driven procurement and sales of various products and services, as well as managing the commercial, marketing, and logistics operations of small- and medium-sized enterprises and large corporations.

If you enjoy creative tasks and are interested in consumer trends and solving business challenges, then come and discover the exciting world of commerce and marketing at the Budapest University of Economics and Business.

This programme offers double-degree opportunities with the following partner universities:

  • University of Oviedo (Spain)
  • Hof University of Applied Sciences (Germany)
  • Duale Hochschule Baden-Württemberg Villingen-Schwenningen (Germany)

The programme is practice-oriented, complemented by thorough and advanced training in economics, market analysis, and business fundamentals, equipping you with the knowledge to conduct comprehensive evaluations of businesses and institutions, and plan and manage specific processes within the fields of commerce, marketing, and logistics.

Upon completing the programme, you will receive a degree certifying your qualification as an Economist in Commerce and Marketing.

The programme is taught at our city centre campus and is also offered full-time in English.

On the Commerce and Marketing BSc you will acquire specialised knowledge on the latest digital marketing tools, the most up-to-date sales and commercial techniques, various commercial platforms, and advanced logistics systems. This is all based upon the general economic and business knowledge expected of economists, including marketing, accounting, corporate finance, entrepreneurship and innovation, corporate strategy, and sustainability, all of which will enable you to gain a comprehensive understanding of corporate challenges you are likely to face in the future.

The document below lists the courses during the seven semesters of the BSc in Commerce and Marketing programme. It also indicates how many ECTS credits you receive upon the completion of that specific course.

Click here to download the curriculum.

For non-EU students: 2,750 EUR per semester

For EU students: 690,000 Hungarian Forint per semester

For non-EU students:
31 May 2025

For EU and visa-free countries:
15 June 2025

Start of study
September 2025

Study location
Budapest, Hungary

Faculty
Faculty of Commerce, Hospitality and Tourism, see on map

Duration
3.5 years (7 semesters)

Study language
English

Title of the qualification on the diploma
Economist in Commerce and Marketing

Programme level
Bachelor’s programme (BA/BSc)

Entry qualification
High school / secondary education (or higher)

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