This programme offers double-degree opportunities with the following partner universities:

• University of Oviedo (Spain)
• University of Le Havre (France)
• Hof University of Applied Sciences (Germany)
• Duale Hochschule Baden-Württemberg Villingen-Schwenningen (Germany)

Commercial Communication

It is important for our students to be prepared for the fast development and increasing competition in the field of commercial communication. The focus of the specialization is content-oriented digital communication, primarily on social media platforms. The educational objective of the specialization is to enable students to apply the acquired professional methodology in practice and to manage the marketing communication activities of a company, as well as to be able to co-operate with communication agencies and media owners effectively. Key word: “conveying values in an innovative way”. Main topics include: content marketing, digital communication, online & offline communication tools and their application, integrated communication planning, commercial and service marketing, branding, advertising aesthetics and psychology.

Logistics of Commerce

The educational objective of the specialization is to provide students with a comprehensive understanding of logistics sub-systems, to comprehend the operation of corporate processes in general especially in the case of commercial companies. The specialization allows them to become familiar with the operation of the processes involved in the so-called gate-in and gate-out logistics and supply chain management, as well as to understand, organise and improve intra- and inter-company logistics processes in a systemic manner and efficiently cooperate in their management aided by an understanding of the correlations of corporate logistics and supply chain management. Key word: “value creation”.
Main topics include: logistics in commerce, global value chain, international logistics, supply chain management, lean and process management, digital supply chain.

Omnichannel Commerce

With the advent of the Internet, the retail business model became even more colourful: the majority of retailers moved towards the multi-channel sales model, maintaining the traditional business infrastructure, but pure e-commerce service providers are also expanding in the direction of traditional business infrastructure developments, and thus we are also witnessing the emergence of commercial platforms. The purpose of this new specialization is to contribute to the development of commercial acumen and analytical skills, as well as to introduce the interrelation system of the commercial trade profession in the digital environment, so that students can learn about the role of internet-based digital technologies in the circulation of goods, and the strategies of companies operating on the basis of the omnichannel model. Key word: “management”.
Main topics include: creating a commercial strategy, organising the flow of goods in the digital world, choosing a location in the digital age, modern digital customer relationship management, omnichannel sales, digital technology development and the businesses of the future.

Economics, Methodology and Business

Key subjects: economics, business mathematics, business statistics, international economics, marketing, basics of business economics, basics of finance, organisational and human resource management, basics of accounting, business communication

Basics of Social Science

Key subjects: basics of commercial law, environmental economics, economic policy, economic geography, the study of the European Union

General Professional Skills

Key subjects: technical language of commerce and marketing, basics of controlling, market research, sales management, marketing communication and consumer behaviour, service and B2B marketing, commercial management, online marketing, corporate and marketing strategy

As well as specialised skills related to the individual specialisations.

During the 7-semester programme, students obtain up-to-date theoretical and practical skills.

The programme is primarily practice-oriented, supplemented with in-depth, high-level foundations in economics, methodology and business management, making our graduates capable of:

• comprehensively assessing the positions of businesses and institutions,
• creating corporate strategies,
• leading marketing and commerce organisational units and businesses,
• planning and organising economic activities and projects, and managing and controlling businesses and economic organisations,
• undertaking elementary analysis of the concepts forming the foundation for the knowledge system of the commerce and marketing field,
• working efficiently in economic, marketing, and commercial projects within a business entity.

Graduates will be able to work in the following areas:

• Commercial businesses
• Marketing or marketing communication agencies
• Logistics service providers
• Middle and senior management positions at sales, logistics, and marketing departments of for-profit businesses
• Management of the marketing activities of non-profit organisations