Commerce and
Marketing, BSc

Programme objective

Our Commerce and Marketing Programme has a long-standing tradition and market-leading features in the field of marketing and commerce education. Its aim is to prepare students who are professionals with up-to-date business knowledge, expertise, and the skills necessary for the labour market, and who will be able to perform the procurement and sale of various products and services in a demand-driven manner. Students graduating from this programme will be able to manage the commercial, logistics, and marketing activities of SMEs and large enterprises. The programme is offered by The Faculty of Commerce, Hospitality and Tourism. Here we focuses on omnichannel commerce, traditional and digital commerce, management, logistics, and marketing activities and practices related to domestic and international commerce and service processes, as well as the further expansion of related knowledge and skills. The programme provides sufficient depth of theoretical knowledge to ensure the continuation of one’s studies within the framework of a master’s degree programme.

This programme offers double-degree opportunities with the following partner universities:

  • University of Oviedo (Spain)
  • University of Le Havre (France)
  • Hof University of Applied Sciences (Germany)
  • Duale Hochschule Baden-Württemberg Villingen-Schwenningen (Germany)

Commercial Communication

It is important for our students to be prepared for the fast development and increasing competition in the field of commercial communication. The focus of the specialization is content-oriented digital communication, primarily on social media platforms. The educational objective of the specialization is to enable students to apply the acquired professional methodology in practice and to manage the marketing communication activities of a company, as well as to be able to co-operate with communication agencies and media owners effectively. Key word: “conveying values in an innovative way”. Main topics include: content marketing, digital communication, online & offline communication tools and their application, integrated communication planning, commercial and service marketing, branding, advertising aesthetics and psychology.

Logistics of Commerce

The educational objective of the specialization is to provide students with a comprehensive understanding of logistics sub-systems, to comprehend the operation of corporate processes in general especially in the case of commercial companies. The specialization allows them to become familiar with the operation of the processes involved in the so-called gate-in and gate-out logistics and supply chain management, as well as to understand, organise and improve intra- and inter-company logistics processes in a systemic manner and efficiently cooperate in their management aided by an understanding of the correlations of corporate logistics and supply chain management. Key word: “value creation”.
Main topics include: logistics in commerce, global value chain, international logistics, supply chain management, lean and process management, digital supply chain.

Omnichannel Commerce

With the advent of the Internet, the retail business model became even more colourful: the majority of retailers moved towards the multi-channel sales model, maintaining the traditional business infrastructure, but pure e-commerce service providers are also expanding in the direction of traditional business infrastructure developments, and thus we are also witnessing the emergence of commercial platforms. The purpose of this new specialization is to contribute to the development of commercial acumen and analytical skills, as well as to introduce the interrelation system of the commercial trade profession in the digital environment, so that students can learn about the role of internet-based digital technologies in the circulation of goods, and the strategies of companies operating on the basis of the omnichannel model. Key word: “management”.
Main topics include: creating a commercial strategy, organising the flow of goods in the digital world, choosing a location in the digital age, modern digital customer relationship management, omnichannel sales, digital technology development and the businesses of the future.

Economics, Methodology and Business

Key subjects: economics, business mathematics, business statistics, international economics, marketing, basics of business economics, basics of finance, organisational and human resource management, basics of accounting, business communication

Basics of Social Science

Key subjects: basics of commercial law, environmental economics, economic policy, economic geography, the study of the European Union

General Professional Skills

Key subjects: technical language of commerce and marketing, basics of controlling, market research, sales management, marketing communication and consumer behaviour, service and B2B marketing, commercial management, online marketing, corporate and marketing strategy

As well as specialised skills related to the individual specialisations.

During the 7-semester programme, students obtain up-to-date theoretical and practical skills.

The programme is primarily practice-oriented, supplemented with in-depth, high-level foundations in economics, methodology and business management, making our graduates capable of:

  • comprehensively assessing the positions of businesses and institutions,
  • creating corporate strategies,
  • leading marketing and commerce organisational units and businesses,
  • planning and organising economic activities and projects, and managing and controlling businesses and economic organisations,
  • undertaking elementary analysis of the concepts forming the foundation for the knowledge system of the commerce and marketing field,
  • working efficiently in economic, marketing, and commercial projects within a business entity.

Graduates will be able to work in the following areas:

  • Commercial businesses
  • Marketing or marketing communication agencies
  • Logistics service providers
  • Middle and senior management positions at sales, logistics, and marketing departments of for-profit businesses
  • Management of the marketing activities of non-profit organisations

The table below lists the courses during the seven semesters of the BSc in Commerce and Marketing programme. It is indicated in which semester you need to take that specific course, and how many ECTS credits you receive upon the completion of that course.

Course Semester ECTS credits
Economics, Methodology and Business Module:
Business Mathematics 2nd 6
Basics of Statistics and Probability Studies 3rd 6
Statistics for Business 4th 6
Economics 1 1st 6
Economics 2 2nd 6
International Economics 3rd 3
Basics of Business Economics 1st 3
Organisational and Human Resource Management 2nd 6
Marketing 3rd 6
Introduction to Finance 2nd 6
Information Technology and the World 1st 6
Introduction to Accounting 3rd 6
Business Communication 1st 6
Elective Remedial Courses:
The Basics of Business Mathematics 1st 0
IT Skills Development 1st 0
Elective subjects (unlimited choice):
Study Techniques 1st 3
Presentation Skills Development 1st 3
International Negotiation Techniques 3rd 3
Intercultural Communication A 3rd 3
Professional Foreign Language Module:
Foreign Language for Business I/1 1st 3
Foreign Language for Business I/2 2nd 3
Social Sciences Module:
Basics of Business Law 1st 3
Responsible and Sustainable Company 6th 3
Limited choice elective subjects in Economic and Social Sciences:
Environmental Economics 2nd 3
Economic Policy 2nd 3
Economic Geography 2nd 3
Introduction to the European Union Studies 2nd 3
Validating Legal Claims in Practice 2nd 3
Elective subjects (unlimited choice):
Economic History 1st 3
Sociology 1st 3
Psychology 1st 3
Political Science A 1st 3
Professional Module:
Controlling Basics 5th 3
Market Research 4th 6
Sales Management 5th 6
Marketing Communications and Consumer Behaviour 4th 6
Project and Quality Management 5th 6
International Commercial Techniques and Logistics 4th 6
Introduction to the Economics of Commercial and Service Companies 3rd 6
Corporate and Marketing Strategy 6th 6
Limited choice professional elective subjects 1:
Service and B2B Marketing 4th 3
Business Simulation Practice 5th 3
Limited choice professional elective subjects 2:
Quantitative Methods for Decision-Making 5th 3
Marketing Consultancy 5th 3
Direct and Database Marketing 5th 3
Online Marketing 5th 3
Analysis of Market Research Data 6th 3
Public Relations 6th 3
Food Marketing 5th 3
Communication Training 5th 3
Marketing-driven Value Analysis 5th 3
Price Risk Management and the Stock Market 5th 3
Organisational Development and Management 6th 3
Complex Enterprise Simulation 6th 3
Elective subjects (unlimited choice):
Service and Non-Business Marketing 6th 3
Total Quality Management 6th 3
EU Trade Policy, Trade Regulation 3rd 3
Geomarketing 3rd 3
Eco-Friendly Corporate Governance 6th 3
Synthesizing Practice in Marketing 6th 3
Advertising Law and Ethics 6th 3
Assortment and Procurement Policy 5th 3
World Market Commodities 3rd 3
Regional Economic Processes of Developing Countries 3rd 3
Basics of Business Coaching 6th 3
Artificial Intelligence in Practice 6th 3
Decision Support with BI Tool 6th 3
Co-Sciences of Marketing Communication 6th 3
Marketing for Creative and Cultural Industries 5th 3
College for Advanced Studies 1 5th 3
Student Research Project 1 5th 3
College for Advanced Studies 2 6th 3
Student Research Project 2 6th 3
Specialisation: Omnichannel Commerce:
Supply Chain Management A 6th 6
Trade Management Decisions 6th 6
Retail in the Digital World 5th 3
Establishing a Commercial Unit and its Market Launch 5th 6
Digital Customer Relationship Management 6th 3
Corporate Strategies in Commerce 6th 6
Specialisation: Logistics of Commerce:
Logistics Controlling 6th 3
Logistics of Commerce 5th 6
Logistics Information Technology 6th 6
Process Management 5th 3
Transportation and Shipping 5th 6
Supply Chain Management A 6th 6
Specialisation: Commercial Communication:
Brand Planning, Brand Building 6th 3
Advertising Aesthetics and Psychology 5th 3
Commercial and Service Marketing 5th 6
Communication Tools 5th 6
Communications Planning 6th 6
Online Communication 6th 6
Other Requirements:
Physical Education 1 1st 0
Physical Education 2 1st 0
Internship 7th 20
Research Methodology 6th 3
Bachelor of Sciences Thesis 7th 7
Course Semester ECTS
Economics, Methodology and Business Module:
Business Mathematics 2nd 6
Basics of Statistics and Probability Studies 3rd 6
Statistics for Business 4th 6
Economics 1 1st 6
Economics 2 2nd 6
International Economics 3rd 3
Basics of Business Economics 1st 3
Organisational and Human Resource Management 2nd 6
Marketing 3rd 6
Introduction to Finance 2nd 6
Information Technology and the World 1st 6
Introduction to Accounting 3rd 6
Business Communication 1st 6
Elective Remedial Courses:
The Basics of Business Mathematics 1st 0
IT Skills Development 1st 0
Elective subjects (unlimited choice):
Study Techniques 1st 3
Presentation Skills Development 1st 3
International Negotiation Techniques 3rd 3
Intercultural Communication A 3rd 3
Professional Foreign Language Module:
Foreign Language for Business I/1 1st 3
Foreign Language for Business I/2 2nd 3
Social Sciences Module:
Basics of Business Law 1st 3
Responsible and Sustainable Company 6th 3
Limited choice elective subjects in Economic and Social Sciences:
Environmental Economics 2nd 3
Economic Policy 2nd 3
Economic Geography 2nd 3
Introduction to the European Union Studies 2nd 3
Validating Legal Claims in Practice 2nd 3
Elective subjects (unlimited choice):
Economic History 1st 3
Sociology 1st 3
Psychology 1st 3
Political Science A 1st 3
Professional Module:
Controlling Basics 5th 3
Market Research 4th 6
Sales Management 5th 6
Marketing Communications and Consumer Behaviour 4th 6
Project and Quality Management 5th 6
International Commercial Techniques and Logistics 4th 6
Introduction to the Economics of Commercial and Service Companies 3rd 6
Corporate and Marketing Strategy 6th 6
Limited choice professional elective subjects 1:
Service and B2B Marketing 4th 3
Business Simulation Practice 5th 3
Limited choice professional elective subjects 2:
Quantitative Methods for Decision-Making 5th 3
Marketing Consultancy 5th 3
Direct and Database Marketing 5th 3
Online Marketing 5th 3
Analysis of Market Research Data 6th 3
Public Relations 6th 3
Food Marketing 5th 3
Communication Training 5th 3
Marketing-driven Value Analysis 5th 3
Price Risk Management and the Stock Market 5th 3
Organisational Development and Management 6th 3
Complex Enterprise Simulation 6th 3
Elective subjects (unlimited choice):
Service and Non-Business Marketing 6th 3
Total Quality Management 6th 3
EU Trade Policy, Trade Regulation 3rd 3
Geomarketing 3rd 3
Eco-Friendly Corporate Governance 6th 3
Synthesizing Practice in Marketing 6th 3
Advertising Law and Ethics 6th 3
Assortment and Procurement Policy 5th 3
World Market Commodities 3rd 3
Regional Economic Processes of Developing Countries 3rd 3
Basics of Business Coaching 6th 3
Artificial Intelligence in Practice 6th 3
Decision Support with BI Tool 6th 3
Co-Sciences of Marketing Communication 6th 3
Marketing for Creative and Cultural Industries 5th 3
College for Advanced Studies 1 5th 3
Student Research Project 1 5th 3
College for Advanced Studies 2 6th 3
Student Research Project 2 6th 3
Specialisation: Omnichannel Commerce:
Supply Chain Management A 6th 6
Trade Management Decisions 6th 6
Retail in the Digital World 5th 3
Establishing a Commercial Unit and its Market Launch 5th 6
Digital Customer Relationship Management 6th 3
Corporate Strategies in Commerce 6th 6
Specialisation: Logistics of Commerce:
Logistics Controlling 6th 3
Logistics of Commerce 5th 6
Logistics Information Technology 6th 6
Process Management 5th 3
Transportation and Shipping 5th 6
Supply Chain Management A 6th 6
Specialisation: Commercial Communication:
Brand Planning, Brand Building 6th 3
Advertising Aesthetics and Psychology 5th 3
Commercial and Service Marketing 5th 6
Communication Tools 5th 6
Communications Planning 6th 6
Online Communication 6th 6
Other Requirements:
Physical Education 1 1st 0
Physical Education 2 1st 0
Internship 7th 20
Research Methodology 6th 3
Bachelor of Sciences Thesis 7th 7

For non-EU students: 2,750 EUR per semester

For EU students: 640,000 Hungarian Forint per semester

For non-EU students: 30 June 2024

For EU students: 30 July 2024

Start of study
September 2024

Study location
Budapest, Hungary

Faculty
Faculty of Commerce, Hospitality and Tourism, see on map

Duration
3.5 years (7 semesters)

Study language
English

Title of the qualification on the diploma
Economist in Commerce and Marketing

Programme level
Bachelor’s programme (BA/BSc)

Entry qualification
High school / secondary education (or higher)