This programme offers double-degree opportunities with the following partner universities:

• University of Oviedo (Spain)
• University of Le Havre (France)
• Hof University of Applied Sciences (Germany)
• Duale Hochschule Baden-Württemberg Villingen-Schwenningen (Germany)

Digital Marketing

The aim of this specialisation is to provide students with theoretical knowledge and practical experience related to the challenges of the changing (digital) world and allow them to propose relevant answers to the issues related to these topics from a business and marketing point of view in both corporate and agency environments. This specialisation is available for students of the Faculty of International Management and Business.

Commerce

This specialisation provides a comprehensive understanding of the economic activities and operations of commercial and service provider companies, strategic thinking, and the use of the tools necessary for maintaining customer relationships, in addition to knowledge related to trade in goods. The aim of the specialisation is to contribute to the development of the business sense and analytical skills of the students, as well as to describe the system of connections associated with the work of an expert in commerce. This specialisation is available for students of the Faculty of Commerce, Hospitality and Tourism.

Commercial Communications

The educational objective of this specialisation is to enable students to apply the acquired professional methodology in practice and to manage the marketing communication activities of a company, as well as to be able to effectively co-operate with communication agencies and media owners. This specialisation is available for students of the Faculty of Commerce, Hospitality and Tourism.

Commercial Logistics

The educational objective of this specialisation is to provide students with a comprehensive understanding of logistics sub-systems, to comprehend the operation of corporate processes in general and especially in the case of commercial companies. With this specialisation, they will become familiar with the operation of the processes involved in the so-called gate-in / gate-out logistics and supply chain management. They will also learn to understand, organise, and improve intra- and inter-company logistics processes in a systemic manner and efficiently co-operate in their management aided by an understanding of the correlations of corporate logistics and supply chain management. This specialisation is available for students of the Faculty of Commerce, Hospitality and Tourism.

Marketing Communications

The educational objective of this specialisation is to enable students to apply the marketing communication toolset while working at a company or agency, as well as to plan and manage the processes. This specialisation is available for students of the Faculty of International Management and Business.

Marketing Management

The educational objective of this specialisation is to enable students to manage the marketing activities of a manufacturing or service provider company, to apply the tools and methods of marketing, and to become familiar with international marketing practices. This specialisation is available for students of the Faculty of International Management and Business.

Economics, Methodology and Business:

(e.g.: economics, business mathematics, business statistics, international economics, marketing, basics of business economics, basics of finance, organisational and human resource management, basics of accounting, business communication)

Basics of Social Science:

(e.g.: basics of commercial law, environmental economics, economic policy, economic geography, the study of the European Union)

General Professional Skills:

(e.g.: technical language of commerce and marketing, basics of controlling, market research, sales management, marketing communication and consumer behaviour, service and B2B marketing, commercial management, online marketing, corporate and marketing strategy)

As well as specialised skills related to the individual specialisations.

During the 7-semester programme, students obtain up-to-date theoretical and practical skills.

The programme is primarily practice-oriented, supplemented with in-depth, high-level foundations in economics, methodology and business management, making our graduates capable of:

• comprehensively assessing the positions of businesses and institutions,
• creating corporate strategies,
• leading marketing and commerce organisational units and businesses,
• planning and organising economic activities and projects, and managing and controlling businesses and economic organisations,
• undertaking elementary analysis of the concepts forming the foundation for the knowledge system of the commerce and marketing field,
• working efficiently in economic, marketing, and commercial projects within a business entity.

Graduates will be able to work in the following areas:

• Commercial businesses
• Marketing or marketing communication agencies
• Logistics service providers
• Middle and senior management positions at sales, logistics, and marketing departments of for-profit businesses
• Management of the marketing activities of non-profit organisations